Toy Fair 2015 will kick off with a raft of appearances by some big name reality and TV stars next week (Tuesday, January 20th).

Press day is set to be a busy affair, with celebrity dancers and stars of Strictly Come Dancing, Pixie Lott, Justin Fletcher, YouTube sensation Ken Box, Mugly the world's ugliest dog and X Factor boy band Stereo Kicks among those due to make appearances to promote various products.

Toy industry market figures for 2014 will also be announced at a special press briefing, while Anna Williamson and Gavin Inskip will once again be hosting Toy Fair TV live from the show floor.

Toy Fair runs from January 20th to 22nd at London's Olympia. You can register by clicking here.