Designed by Open Ear founder and international DJ Brian d’Souza, the MusicManager platform gives busy bars the option to choose music from a continuously updated extensive library of specially sourced tracks. Bespoke playlists can be chosen to reflect a venue’s brand, atmosphere and customer base. Playlists can also be set up to run for different durations and calendar times, allowing music to be organised in advance. Thanks to cloud-based technology, the platform can be controlled anywhere in the world. MusicManager is also supported by a free location-based consumer app, which means users can search venues that are playing their taste in music. Once in the venue, users can check-in, rate and share the music via social media.