Tierra De Agaves, a Mexico-based independent distillery, has introduced its Alacran Tequila or Autentico Tequila Alacran (ATA) in a soft-touch matte pink bottle for the new holiday festive season.

According to the firm, the new pink bottle IS suitable for both men and women, and part of the proceeds goes to a variety of breast cancer awareness charities.

The Tequila packaged in a glass bottle comes with black matte soft-touch coating.

Alacran Tequila is made by using 100% blue agave, which is subjected to selective column distillation process to deliver natural scent and flavor. It can be consumed as it is or can be used in cocktails.

Prices ranging from $42.99 to $49.99, the limited edition pink bottles are available from restaurants, bars, lounges and select stores in the New York, Texas, Mexico, Colombia and Hong Kong.